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Skills Commerce

Marketing, SEO & growth

Get Found. Get Noticed. Keep Growing.

Paid advertising and search visibility support to help more people find your business online.

Advertising channels
4
SEO areas
3
Search visibility
AI
Two colleagues reviewing marketing results on a laptop
Ads + searchPaid and organic

Category overview

Paid Reach and Organic Visibility, Working Together.

Advertising brings attention. Search optimisation helps people find you over time.

  • Paid Advertising

    Meta, TikTok, Shop Pay and Google ads.

  • Search Optimisation

    On-page, technical and off-page SEO.

  • AI Search Visibility

    AI SEO, AEO and GEO for modern search.

  • Connected Strategy

    Channels planned to support each other.

Services directory

Marketing & SEO Services

01Paid advertising

02Search engine optimisation

03Modern search visibility

  • AI SEO

    Making your content easier for AI-powered search to understand.

    Ask About AI SEO
  • AEO

    Answer Engine Optimisation: structuring content so it can answer questions directly.

    Ask About AEO
  • GEO

    Generative Engine Optimisation: improving how your brand appears in generative AI answers.

    Ask About GEO

How the channels connect

Four Parts of One Growth Plan.

  1. Part 01

    Reach

    Paid ads put your offer in front of people.

  2. Part 02

    Be Found

    SEO helps people searching for what you sell.

  3. Part 03

    Be Understood

    AI SEO, AEO and GEO help AI tools read your content.

  4. Part 04

    Review & Refine

    We look at what is working and adjust.

Transparency & Expectations

We do not guarantee first-page rankings, specific traffic, return on ad spend, sales, or citations or visibility in tools such as ChatGPT, Gemini or Perplexity. Search and advertising platforms change often, and results depend on many factors.

Tailored engagements

Who This Is For

Businesses that want more people to find them online.

  • eCommerce Stores

    Stores that want more visitors and customers.

  • Marketplace Sellers

    Sellers adding their own marketing on top of marketplaces.

  • Service Businesses

    Businesses that want to be found when people search.

  • New Brands

    Brands that need to build awareness.

Getting started

Onboarding & Requirements

A typical checklist before we begin.

  1. 1

    Your goals

    What you want your marketing to help you achieve.

  2. 2

    Your website or store

    A link to your website or store.

  3. 3

    Account access

    Access to ad accounts and analytics, where they exist.

  4. 4

    Brand assets

    Logos, images and brand guidelines.

  5. 5

    Products & offers

    What you sell and any current offers.

  6. 6

    Budget

    The advertising budget you plan to use, if running paid ads.

How it works

A Five-Step Roadmap

From first conversation to ongoing review.

  1. 01

    Discovery

    We learn about your business and goals.

  2. 02

    Strategy

    We recommend channels and priorities.

  3. 03

    Setup

    We set up accounts, tracking and campaigns or site changes.

  4. 04

    Launch

    We start the agreed work.

  5. 05

    Review

    We review results with you and refine.

Important to Know

  • Advertising budgets are paid to the advertising platforms and are separate from our fees.
  • Platforms such as Meta, TikTok and Google set their own rules and can approve or restrict ads.
  • Results are not guaranteed.

Common questions

Frequently Asked Questions

Straight answers about how this service works and what to expect.

Can you guarantee first-page Google rankings?

No. Nobody can guarantee rankings. We work on the factors that influence search visibility, but results are not guaranteed.

What is the difference between SEO, AEO and GEO?

SEO helps people find you in search engines. AEO structures content so it can answer questions directly. GEO focuses on how your brand appears in answers from generative AI tools.

Do you guarantee a return on ad spend?

No. Return on ad spend, sales and traffic cannot be guaranteed.

Who pays for the advertising?

Advertising spend is paid by you to the advertising platform. Our fees for managing the work are separate.

Can you get my brand mentioned by ChatGPT or Gemini?

We can work on making your content clear and well structured, but we cannot guarantee citations or visibility in any AI tool.

Talk to our team

Ready to Grow Your Visibility?

Tell us about your business and we will suggest where to start.

Open 9:00 AM – 10:00 PM