Quick answer
Amazon PPC (pay-per-click) means you pay for sponsored product ads only when a shopper clicks them. You choose the products and keywords, set bids and a budget, and review the results to adjust. It can help products get seen, but results vary and nobody can guarantee sales.
In this article
What Amazon PPC is
Amazon lets sellers pay to show their products higher in search results and on product pages. In the most common format, sponsored products, you bid on the search terms you want to appear for and are charged when a shopper clicks the ad.
Terms you will see
| Term | What it means |
|---|---|
| Impressions | How many times your ad was shown. |
| Click-through rate | The share of impressions that led to a click. |
| Cost per click (CPC) | What you pay each time an ad is clicked. |
| Conversion rate | The share of clicks that led to an order. |
| ACoS | Ad spend divided by the sales those ads generated, shown as a percentage. |
| TACoS | Ad spend divided by your total sales, not just ad-attributed sales. |
A sensible way to start
- 1
Get the listing ready
Clear images, an accurate title and bullet points, and stock available. Ads send traffic to the listing, so it needs to convert.
- 2
Pick a few focused keywords
Start with search terms that closely describe the product rather than very broad ones.
- 3
Set a modest budget
Decide what you are comfortable spending while you learn, and keep bids and daily budgets in check.
- 4
Review the search terms report
See which searches led to clicks and orders. Add the ones that work and block the ones that waste spend.
- 5
Adjust gradually
Change a little at a time so you can tell what made the difference.
The Skills Commerce team
Guides are written by our team in Sialkot. They are general information to help you get oriented, not legal, tax or financial advice.
